Chicago, Illinois, USA. Oct 2004 — Present
Associate Experience Director. Relied upon to manage and lead complex user experience and interaction design projects. Manage the design of the user experience of mission-critical websites for the largest insurance company in the country for over 2.5 years. Collaborate to create the most impacting digital strategy project for the client, by introducing key user experience concepts that will set the foundation for years to come.
Trusted thought leader for all things information architecture and interaction design. Establish methods and processes for design and documentation. Develop close partnerships with other disciplines to create a highly collaborative environment. Always looking for ways to innovate and push the envelope. In addition to the largest insurance company, has worked for a number of financial services companies such as National City Bank, HSBC, and Ibbotson Associates, as well as a series of other consumer and business targeted websites such as Kraft Foods, AT&T, JC Penney, Nabisco World.
Senior Information Architect. Oct 2004 – Jun 2006
St. Louis, Missouri, USA. Jan 2004 — Sep 2004
Senior Usability Architect. Member of the Usability Architecture team, integrated in the User Experience Group. Primary Usability Architect for the B2C areas of the Enterprise.com website. Responsible for gathering requirements, research candidate approaches, and design of usability solutions for Enterprise.com. Common tasks include the creation of wireframes, design of application flows, heuristic evaluations and usability research. Other activities include close collaboration with managers and team members to define processes, methodologies and introduce trends and technologies to the Enterprise company.
Madrid, Spain and St. Louis, Missouri, USA. Sep 1999 — Dec 2003
Senior Information Architect. Part of the HCI competence, integrated in a multidisciplinary team. Duties include client requirements gathering, information and content architecture, usability testing and engineering, and prototype design to help people find and manage information more successfully.
Project Manager. Assume the management of projects to guarantee client success and satisfaction. Tasks include project planning, cost estimation, team leadership and client liaison.
Other roles require assisting in business development, proposal writing, training development, team leadership and process definition.
Madrid, Spain. Apr 1998 — Aug 1999
Information Architect. Participated in several web-related projects for Caja Madrid. Designed the User Interface and templates for the corporate Intranet. Developed the design for an extranet tool as well as a WebTV solution for the Bank.
Multimedia Manager. Performed management and sales duties for the Multimedia Department of Arcitel. Led the design and development for web projects ranging from Internet and Intranet to web-based applications.
Freelance Web and Graphic Designer
Madrid, Spain, and St. Louis, Missouri, USA. Dec 1997 — Present
KETC Channel 9. Freelance Web Development. Developed an administration application and database interface for the management of recipes and publication of content of a cooking site. Provide ongoing support.
Sony Music Spain. Freelance Web Designer. Designed, developed and maintained the corporate website for the company.
Gonvarri Industrial. Freelance Graphic Designer. Created a poster for a European convention.
FEDECE Formación. Freelance Web/Print Designer. Defined the overall image of the company developing a company website and new stationery material.
Sales Staffers International, Inc.
Andover, Massachusetts, USA. Sep 1997 — Dec 1997
Demo Representative. Served as an in-store representative for Microsoft Corporation in the St. Louis, MO, area.
Aquent Partners (formerly MacTemps)
St. Louis, Missouri, USA. Aug 1997 — Dec 1997
Web Production Artist. Aided in design of corporate websites for cutting-edge web development company.
Open Systems Group
St. Louis, Missouri, USA. May 1996 — Oct 1996
Associate Consultant. Duties included coordination of design, pre-press, and production of material.
- Team Leadership
- Experience Brief Creation
- Project Planning and Estimates
- Usability Test Planning
- Web Design and Development
- Graphic Design
- Interaction Design
- Sitemaps and Flows
- Dynamic Prototyping
- Static Prototyping
- Spanish (Native)
- English (Native)
Webster University. St. Louis, Missouri, USA. 1995 — 1997
Graduated with a BA in Media Communications. Departmental Honors. Advertising with emphasis in digital publishing.
Drake University. Des Moines, Iowa, USA. 1994 — 1995
Saint Louis University. Madrid, Spain. 1992 — 1994
Christ School. Arden, North Carolina, USA. 1990 — 1992
11th and 12th grade. Honors in 12th.
San Estanislao de Kostka. Madrid, Spain. 1979 — 1990