Information Architecture
From conceptual modeling to sitemap design to wireframe design, I am able to create the skeletal structure of the website. Information Architecture activities allow me to create applications that give the user the right information at the right time, providing the tools that he or she needs.
- A solid IA allows you to lay a solid foundation for your site
- A solid IA allows users to find what they are looking for—better, faster
- A solid IA will reduce your user's frustration
Usability Testing
I conduct tests with a sample of real users. I observe the users' attempts to perform common tasks, then I follow-up with questions and evaluate the data. I analyze and document this information, enabling me to foster the successful development of a project.
- Usability testing is the best way to identify usability problems
- Usability testing prevents needless loss of potential customers
- Usability testing provides empirical results and honest feedback
Usability Auditing
Heuristic evaluations or usability inspections are a cost-efficient way of auditing the usability of a website. Based on a set of universal principles and professional critique, I evaluate the performance of a website. The results and recommendations are documented and rated according to the severity of the problem and scope of the solution.
- Usability auditing provides qualitative feedback
- Usability auditing captures the bulk of usability problems
- Usability auditing is a cost-efficient way of testing
Accessibility Auditing and Engineering
Approximately 20% of all Internet users suffer a physical disability that may hinder their web experience. I audit and measure a site's accessibility based on commonly recognized guidelines and provide recommendations on how to improve the overall user experience. Including accessibility considerations during the development of a project guarantees a better user experience for all users.
- Accessible sites improve usability for all users
- Auditing determines accessibility compliance for Section 108
- Accessibility engineering improves the user experience from the beginning
Web Design
Form follows function. Being able to design for the web implies an understanding of the medium's limitations and potential. With the creative use of visual design principles and an understanding of the functionality requirements for the web application, I create aesthetically pleasing interfaces that meet the demands for branding and functionality.
- An effective visual design improves the user experience
- Proper design effectively communicates your company's brand personality
- Designing for the web takes advantage of the medium
Web Development
The web is its own medium, allowing content and functionality to extend beyond the constraints of the physical world by providing the right tools that put site owners and their users in control. I develop databases and program simple applications that extend users' experiences and allow site owners to manage their sites' content more efficiently.
- Demands today go beyond static HTML authoring
- Simple tools can make the user experience more meaningful
- Simple tools can make your site management more productive
Team Leadership and Project Management
User experience management draws from a broad pool of skills. Solid understanding of the technology, visual and usability implications of web development gives me the ability to make informed decisions and anticipate problems before they arise. With an experience in project management, in addition to well-rounded user experience skills, I am able to manage and mentor a user experience team.