The challenge
ZeaVision had developed and patented a dietary supplement to combat age-related vision loss. ZeaVision chose IconMedialab to develop a new brand and online strategy to promote and sell its product.
As a new product introduction, the website would have to create awareness of age-related vision loss, as well as the benefits of zeaxanthin, the key ingredient in ZeaVision. The particular audience of the website, people suffering from visual impairment, posed an additional accessibility challenge that would need to be addressed.
The solution
The primary concern of the website was to communicate effectively how ZeaVision helps those suffering from age-related vision loss. For that we developed a website targeted to both patients and healthcare professionals that would provide comprehensive information about ZeaVision, zeaxanthin and vision loss.
User research and usability testing was critical in guiding the usability and accessibility of the website. As a result, we followed ADA accessibility guidelines during construction, ensuring that there were no critical accessibility barriers.
My role in the project
As lead Information Architect and Usability Evaluator, I was responsible for the design of an adequate site structure that met user needs and goals. I was also responsible for conducting the appropriate usability evaluations and overseeing the compliance with accessibility guidelines.
Agency: IconMedialab US
Launched: April 2002